Instagram: the new option that influencers must know to position themselves on the social network

Instagram: the new option that influencers must know to position themselves on the social network

 

Instagram is testing a new hashtag feature (Photo: Hipertextual)

instagram testing a new feature “timely” with some users for hashtagswhich will allow you to see the photos with the most “likes” or coils linked to the tag. According to the company Goal, this modality allows combine “recent and timely content”.

Through a publication on his Twitter account, the platform of Goal said they were trying new things, including seeing most popular posts, while you remove the “Recents” option.

“We want to see if this helps people connect with more interesting and relevant content on hashtags, while keeping them informed of what’s hot,” the platform said of this test feature.

When searching for a hashtag, three sections appear: “Featured”, “Recent” and “Reels”. With the new modality, there will only be two options: “Highlights” and “Reels”.

That is, it will give preference to the most popular posts, leaving recent posts that have no reach below, making it difficult to view new content and making it difficult for users to see.

New way to see hashtags (Photo: Instagram)

New way to see hashtags (Photo: Instagram)

Hashtags were introduced when it was created to help stand out or have fun being part of the trends of the moment, however, now they are used for visibility on the platform, and therefore to have more likes, comments and followers.

This version will be in a trial period to see if it is implemented by all users. Instagram will consider whether users prefer to see new posts, regardless of reach, or just want to see popular content.

It’s worth remembering that other platforms have been looking for ways to get their users to interact with more content.

For example, Twitter made a change in the algorithm so that users see tweets in a certain timeline, but not being to his liking, he reversed the mode.

File photo of the Instagram logo on a mobile phone screen (Photo: REUTERS/Thomas White/)

File photo of the Instagram logo on a mobile phone screen (Photo: REUTERS/Thomas White/)

Last March, the Meta platform added new modalities to review the feed or the home page to favor navigation and influencers. through the tab “Favorites” and “Following”, Instagrammers can shape your experience.

It will show the publications of the accounts selected in chronological order. In other words, you can choose your favorite accounts from which you don’t want to lose any content.

Up to 50 accounts can be added to the list and changes can be made at any time; people are not notified when they are added or removed. The publications of accounts in the favorites list will also appear higher in the home feed, and are displayed with a star icon.

“Get quickly familiar with the accounts that interest you the most, starting with the most recent posts.

The user can choose between three ways to display the feed (Photo: Instagram)

The user can choose between three ways to display the feed (Photo: Instagram)

It will only show messages from people who follow each other. “See the latest posts from accounts you follow, in the order they were posted.”

Favorites and Follows will display posts in chronological order, so you can quickly catch up on recent posts.

In the case of Home, nothing needs to be changed, because, as mentioned above, it will always be displayed that way. On the other hand, use Favorites and following, you need to touch where it says Instagram in the upper left corner of the homepage to choose what you want to see.

“Everyone uses Instagram differently and we hope these options can help people decide what’s best for them,” platform Meta noted.

According to an analysis done by Instagram, users are more satisfied when there is an algorithmically ranked feed, so they no longer make a standard chronological feed that will help not to miss some posts.

Leave a Comment

Your email address will not be published.