Twitch, the site of Diffusion Amazon Live is looking at potential changes to how it pays top talentsaid people familiar with the planning. This move would increase their profits but could also alienate some of their biggest stars.
The planned upgrades would provide incentives for streamers post more ads. The proposal would also reduce the proportion of subscription fees distributed to the site’s biggest content creators, said the people, who asked not to be identified because the discussions are private.
The audience for live videos of people playing video games has exploded in recent years, creating a new class of internet celebrities.
Some changes to Twitch’s monetization structure may be implemented this summer. The Twitch team plans to reduce the share of revenue from channel subscriptions allocated to the best from 70% to 50% streamers in your partner program. Another option is to create multiple tiers and set criteria to qualify for each, two of the people said. In exchange, Twitch can release partners from exclusivity restrictions, allowing them to stream on Google’s YouTube or Facebook.
The partner program updates are not finalized and may be on hold, the sources said. A representative for Twitch declined to comment.
The audience for live videos of people playing video games has exploded in recent years, creating a new class of internet celebrities. Twitch leads the market, but Amazon increasingly wants the site to make money in the long run. The unit recently started working on new for-profit programs, but some employees said the change is hurting its users. There’s been an exodus in recent months of longtime, high-ranking employees who say Twitch has lost touch with the needs of its community.
Twitch still has a high star rating. According to research by Twitch Tracker, he has more than 51,500 people in his partner program, including names like Thomas “Tommyinnit” Simons, who has racked up some 9,000 subscribers to watch him play games like Minecraft. Viewers can subscribe to a streamer individually for $5-$25 per month and receive digital badges, custom emoticons, and other perks. Generally, partners Diffusion They get half of the subscription revenue from their channels, but Twitch tends to give a higher share to the top performers.
There’s been an exodus in recent months of longtime, high-ranking employees who say Twitch has lost touch with the needs of its community.
Currently, partners earn, in addition to subscriptions, a commission for posting ads on their channel. It’s $3.50 to $5 per 1,000 ad appearances depending on an ad’s placement. streamerand remained virtually unchanged for years.
However, recently, Twitch has experimented with other approaches to ads. This year, he said content creators who stream at least 40 hours per month could be paid $100 to run two minutes of ads per hour. Payout increases with more ad minutes. A new proposal being considered would create a revenue-sharing agreement, presenting a more lucrative model for streamers.
With information from Bloomberg