New technology is immersed in the landscape of Teatro Colón in an event that dazzles its guests

New technology is immersed in the landscape of Teatro Colón in an event that dazzles its guests

The event began with live music to welcome local, Latin American and US guests eager to meet the brand’s three new models. This time, Buenos Aires was the chosen location, along with Milan, Italy, to discover the newest members of the motorola edge line.

An event where technology awakens the senses

In a unique setting, with the sets of the operas that crossed the stage of the Teatro Colón in the background, Iván de Pineda began the meeting as a streaming host in direct communication with Milan. A few minutes later, Sergio Buniac, Motorola’s Global President, took the floor to underline the brand’s commitment to innovation and encouraged leaving the comfort zone to take on new challenges. He also focused on the role smartphones play today as a medium of expression that helps people explore their creativity and pursue their passions.

For his part, Jeff Snow, head of product innovation at Motorola, was responsible for presenting the three new models: each with an exceptional feature: color, in the case of the edge 30 Neo; the curved screen and design of the edge 30 Fusion; and the 200 megapixel definition screen of the edge 30 Ultra.

“For Motorola, this launch means a super important evolution. From the innovation it brings to the product level, such as the high-resolution camera and the most modern processor on the market of the motorola edge 30 Ultra and the ultra-thin design or the screen of a billion colors of the motorola edge 30 Merger; to the design and color proposal offered by the motorola edge 30 Neo,” explains Valeria Fernández, Motorola marketing manager for Argentina, Uruguay, Paraguay and Bolivia.

In addition, he clarifies that the innovation in which the brand is committed also comes from agreements with leading companies in their industries such as Pantone and Firmenich -with the latter it will create an exclusive fragrance. It also highlights the fact that Buenos Aires was chosen to do the global launch with Milan. And, in this sense, he stressed: “being able to show the world that Argentina is a country that can also offer a surprising disruptive proposal, is the most comforting thing”.

After a show of lights, music and contemporary dance, the curtain was drawn so that the guests could discover, through the different stages of Colón Fábrica, various experiences related to the technological innovation of each of the smartphones.

The motorola edge 30 Neo is Motorola’s great commitment to color in partnership with Pantone, the world’s authority on tints: in addition to a compact and lightweight design that does not compromise on its functions, it comes in four trendy shades. Iain Pike, Senior Director of Licensing at Pantone, explained the choices for one of the shades: Ice Palace (white) inspired by the reflection of stars; Acqua Foam (watery green), inspired by the energy flow of sea waves; Black Onyx (black), which represents security, strength and confidence; and Pantone Color of the Year 2022, Very Peri (purple), which draws inspiration from creative minds and bridges generations. In Argentina, black, purple and white will be available.

While the motorola edge 30 Fusion stands out for its 50 degree curved screen design with stylized edges, great fluidity and a processor compatible with 5G networks, as well as stereo speakers with equalizer. Another of its most relevant features is its wide-angle camera that expands the field of vision four times without the person having to change places; It also includes a macro camera to capture details with great definition.

The last of the high-end smartphones that the brand has introduced is the motorola edge 30 Ultra which offers to capture life without limits with the industry’s first 200MP main camera sensor. This model was designed to capture more light, resulting in sharper, brighter images, even in the dark. On the other hand, it balances light and shadow and allows you to record 8K videos with high resolution captures. It also has lights around the edges, which illuminate in different ways so that users can be notified of a new notification. And for gamers, its 144Hz4 screen refresh rate delivers an incredibly fast gaming experience.

“These launches are very important in the general smartphone market. It’s a fairly young family of phones that allows us to innovate very quickly and deliver value propositions to consumers,” added Fernández. On the other hand, he highlighted the relevance that the brand gives to the interaction with its users through different channels such as motorola.com, its motoBOT, the flagship stores of Palermo Soho, Unicenter, DOT, Abasto and Plaza Oeste) and, of course, through its social networks.

After getting to know the characteristics of each model, the evening continued with a cocktail bar, varied gastronomy, good music and stations set up so that everyone could try out the different functions of the edge 30 family and enjoy themselves. Immerse yourself in Motorola’s world of innovation.

The event in photos

Throughout the night, various shows were given by talented artists.Thomas Morrison
Mobile phones were the protagonists of the event at Colón Fábrica.
Mobile phones were the protagonists of the event at Colón Fábrica.Thomas Morrison
Among the audience there were meetings with friends and, of course, many selfies.
Among the audience there were meetings with friends and, of course, many selfies.Thomas Morrison
The event took place in the presence of the brand's spokespersons, who welcomed those present and explained the novelties of the launches.
The event took place in the presence of the brand’s spokespersons, who welcomed those present and explained the novelties of the launches.Thomas Morrison
The colors of the new Edge 30 Neo: Ice Palace (white), Acqua Foam (watery green), Black Onyx (black) and the Pantone color of the year 2022, Very Peri (purple).
The colors of the new Edge 30 Neo: Ice Palace (white), Acqua Foam (watery green), Black Onyx (black) and the Pantone color of the year 2022, Very Peri (purple).Thomas Morrison
More than 400 people attended the event to learn about the new devices.
More than 400 people attended the event to learn about the new devices.Thomas Morrison

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Content LAB is LA NACION’s unit for generating ideas and content for brands with distribution on their digital platforms and social networks. This content was produced for an advertiser and edited by the Content LAB. The editorial staff of LA NACION was not involved in the generation of this content.

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